make a larger impact by increasing your reach
how far does your business reach? How many customers and clients can it touch and impact? Any business, regardless of industry or market, needs to be able to have an expansive reach in order to make the largest impact in their industry.
what is “reach”?
when you ask Google, “reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.” In other words, “reach” is how many people, families, businesses or groups that your business, product or service can impact in a positive or negative way.
the larger your reach, the more people know about you. The smaller your reach is, the less impact you can make. If you have the best product available on the market today, it may not have as grand of an impact as you dream if your reach is too small.
it’s well known that ideas and thoughts are useless if you don’t test or execute them in your market. While executing your ideas is an important step, without having an audience to reach, even those executions can be futile.
in order to have the best impact, your product or service has to reach as far and wide as it can while still sticking to your target audience.
increasing your reach
depending on your industry, your value and your team, increasing your reach can be relatively easy. There are countless ways to increase your reach, extend the brand of your business and make a bigger impact in your market. Some strategies will work while others may fail. It’s important to be willing to test new strategies to see what impacts your business in a positive way.
consider your company brand and the vision you want to achieve as you experiment with different solutions.
Website & Online Presence
in the world of SEO (search engine optimisation), the best way to increase your visibility and reach in the digital world is to have a base of operations on the internet. Every year, more and more people are migrating to online searches in order to find what they are looking for.
without a website, you are missing out on a massive opportunity to capture traffic flow and long-term customers or followers of your company vision. If you don’t have a website, it should be one of your highest priorities. Simply creating a website around what you have to offer can give you more visibility and credibility.
High Quality Content and Blogs
after your website has been established, it needs to provide content that your target audience needs. The benefits are two-fold:
first, as you establish yourself as a figure with authority in your industry or market, people will know to come to you for the best information, strategies and answers that they’re looking for to solve their problems.
second, the content you distribute onto your website is permanent. As search engines like Google crawl the web, they’ll capture the content you have and will begin ranking it in their searches. The more valuable content you provide, the higher your visibility increases. The better your visibility, the more people you will reach.
just like SEO, social media is always changing and evolving. The most popular social media platforms are Facebook, Twitter, Pinterest, LinkedIn and more. What’s most valuable to your business will vary based on what industry you are in or what image you are trying to present.
regardless of what option(s) you choose, establishing a profile on different social media platforms will help to increase your reach and visibility.
Local and Global Presence
look around your town and find different opportunities (like networking events) to visit and establish visibility with your own presence. People will be more likely to connect with you when they have a face they can relate with, rather than an online profile.
on the flip side of the coin, being able to establish yourself in different communities around the world will help to increase your reach. Look for online forums and communities where you can communicate with other people in the same industry.
Francis has extensive experience in working on complex digital marketing strategies for ecommerce, B2B, communities, and more encompassing all digital marketing channels.Francis Mac Aonghus